Procter & Gamble

Client: Procter & Gamble, Toronto
Products Promoted: Cover Girl lipsticks, nailslicks, eyeshadow, blush, pencil liners
Objective: The client wanted a compact display to highlight and merchandise the latest trends in the Cover Girl brand's top sellers.
Introduction: August 1998
Construction/Materials: Gloss white styrene, co-poly, clear acrylic, white PVC, Velcro, metal, springs, litho card and rivets
P-O-P Company: IDMD Design & Manufacturing Inc., Toronto

Client: Procter & Gamble Co., Cincinnati
Producer: Chesapeake Display and Packaging Inc., Winston-Salem, N.C.
Marketing Objective: To introduce this new product to the marketplace and to increase consumer interest by using a motion header that illustrates the competition's broom product failure vs. Swiffer's successful product.

Client: The Gillette Co. N.A., Boston
Producer: Abstrategy Design & Manufacturing Inc., Matawan, N.J.
Marketing Objective: To allow the consumer to see the unique triple-blade razor out of its package. The unit incorporates the Mach3 graphics and spins the razor so consumers can see all sides.

Product: Krylon and Living Color spray paint
P-O-P company: Promo Edge, Menomonee Falls, Wis.
Distribution: Home centers and hardware stores
Introduction: April 1999
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Sherwin-Williams Consumer Group has expanded last year's "30-Minute Makeover" campaign for its Krylon and Living Color brands of aerosol paint. The promotion's display inventory was also expanded.

Client: Gillette Co.
Producer: Abstrategy Design & Manufacturing
Comments: The production of more than 28,000 of these "POPTOPs" helped launch Gillette's new Mach3 razor. With a tall, slim design, several units could be installed in one location. The spring-feed system was easy to load and could handle other Gillette products. Other features included an anti-pilfer clear cover and removable graphics.

Patent: Des. 404,600
Issued: Jan. 26, 1999
Inventors: Eric Francis Henry, Rutherford; Tatsuo Rushing, Ringwood, both of N.J.
Assignee: The Procter & Gamble Co., Cincinnati
The ornamental design for a display rack, as shown.