Procter & Gamble

Client: Sherwin Williams-Dutch Boy, Cleveland
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, Home and Industrial Tools
Size of Run: 1,000
Objective: To drive retail sales of Dutch Boy applicator products and to promote the new package design. The display is accessible from all four sides with the look of a high-end unit.

Product: Deodorant, after shave and shaving products
Client: Gillette
Producer: Jaffe Artigos for Propaganda Ltd., Brazil

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.
Marketing Objective: The client wanted to create a highly visible focal point from which to highlight the product logo and reflect the brand image and the theme of "An American Original." The unit has received overwhelming acceptance and numerous requests for additional units, according to the entrant.

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.
Marketing Objective: To create an item that would support a promotional campaign that focuses on bars and nightclubs. It was to be consistent with the graphic icon of the brand logo and reflective of the theme of "An American Original." One hundred percent of the units have been placed at retail with more on reorder.

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone. The new shades are showcased on their individual ice cream tops. Of all the displays produced, 100 percent were distributed throughout drugstores nationally.

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: An eye-catching display was created using the theme of three bundled Marathon lipsticks. The display reproduces the black and gold packaging of the Marathon Lipcolor, at 14 times its size. A strong tie-in between the header card and display was achieved using a continuing graphic of the Marathon packaging. The top portion can be used alone as a countertop unit or with the base barrels for a freestanding unit.

Patent: 5,706,977
Issued: Jan. 13, 1998
Inventors: Ayami Ogura, Timonium, Md.; Helene F. Paulson, New York; Max E. Syvuk Sr., Middleburg Heights, Ohio; Brian A Stanko, New Freedom, Pa.; Stephen N. Hardy, Wadsworth, Ohio; Anthony Calabrese, Cedar Grove, N.J.
Assignee: The Procter & Gamble Co., Cincinnati
A device for displaying and dispensing articles having a housing and many removable cartridges is provided. The housing has a cavity for receiving the cartridges such that they can be inserted, removed and selectively arranged therein.

Product: Nature's Own water softening crystals
Number of displays: 2,500
P-O-P companies: Harbauer Bruce Design Ltd. (design), Chicago; Williams Industries (manufacture), Shelbyville, Ind.
Distribution: Sears stores, hardware stores and home centers
Introduction: March 1997
Duration: Permanent
Construction: Static cling vinyl with aqueous coating; four-color offset printing

Client: Brown & Williamson Tobacco Co., Louisville, Ky.
P-O-P Company: Stout Marketing, St. Louis
Division: Permanent, Cigarettes - Non-Illuminated

Client: The Gillette Co., Boston
P-O-P Company: Advertising Display Co., Englewood Cliffs, N.J.
Division: Temporary, Skin Care Products