Procter & Gamble

Product: Cruisin' arcade video game
Number of displays: 3,000
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: Video arcade stores
Introduction: October 1995
Duration: Permanent
Construction: Metal (casing), Lexan plastics (graphics substrate), fluorescent front lighting, neon backlighting

Gillette Series Launch Floorstand
Markson, Rosenthal & Co. (International)

Herbal Essences Family of Displays
Henschel-Steinau Inc.

P-O-P company: Consumer Promotions Inc.
Client: Procter & Gamble Co.
Product: Oil of Olay
Released: April 1995
The Oil of Olay Flexible Shelf System was designed to complement new package graphics. In addition to organizing the product, the display features a slide bar that can be used to change the facial "beauty shots" on the display and reveal an information panel. The interactive slide bar is spring-loaded to return to the face visual after each use. The display recently was honored with a Silver Outstanding Merchandising Achievement award.

Client: Sherwin-Williams, Cleveland
Product: Woodscapes house stains
Size of run: 1,700
Distribution: Sherwin-Williams retail stores
Introduction: September 1995
Duration: Permanent
Construction/Materials: Powder-coated metal, injection-molded and vacuum-formed plastic
Dimensions (H x W x D): 72" x 48" x 10"
Weight: 70 pounds
Producer: Visual Marketing Inc., Chicago

A past look at the unresolved future of retail marketing