Client: The Gillette Co. N.A., Boston Producer: Abstrategy Design & Manufacturing Inc., Matawan, N.J. Marketing Objective: To allow the consumer to see the unique triple-blade razor out of its package. The unit incorporates the Mach3 graphics and spins the razor so consumers can see all sides.
Client: Procter & Gamble Co., Cincinnati Producer: Chesapeake Display and Packaging Inc., Winston-Salem, N.C. Marketing Objective: To introduce this new product to the marketplace and to increase consumer interest by using a motion header that illustrates the competition's broom product failure vs. Swiffer's successful product.
Product: Krylon and Living Color spray paint P-O-P company: Promo Edge, Menomonee Falls, Wis. Distribution: Home centers and hardware stores Introduction: April 1999 Duration: Temporary Construction: Corrugate Display set-up: Retail staff Sherwin-Williams Consumer Group has expanded last year's "30-Minute Makeover" campaign for its Krylon and Living Color brands of aerosol paint. The promotion's display inventory was also expanded.
Client: Gillette Co. Producer: Abstrategy Design & Manufacturing Comments: The production of more than 28,000 of these "POPTOPs" helped launch Gillette's new Mach3 razor. With a tall, slim design, several units could be installed in one location. The spring-feed system was easy to load and could handle other Gillette products. Other features included an anti-pilfer clear cover and removable graphics.
Patent: Des. 404,600 Issued: Jan. 26, 1999 Inventors: Eric Francis Henry, Rutherford; Tatsuo Rushing, Ringwood, both of N.J. Assignee: The Procter & Gamble Co., Cincinnati The ornamental design for a display rack, as shown.
Client: Sherwin-Williams, Cleveland Products Promoted: All lines in Sears paint department Objective: To develop a signage system that works on multiple types of existing store fixtures, can be installed in any length run and can accept different-size graphics. Introduction: July 1998 Construction/Materials: Extruded PVC, injection-molded ABS P-O-P Company: Cormark, Rosemont, Ill.
