Procter & Gamble

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Williamson-Dickie Mfg. Co.
Producer: AMD Industries Inc., Cicero, Ill.
Size of Run: 330
Comments: Designed out of sheet metal, expanded metal and laminated wood, these displays reflect Williamson-Dickie's desired rugged look for this store-within-a-store concept. Retailers can customize the product mix as they wish to increase turns and profitability.

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.

Client: The Gillette Co., Boston
Comments: This display serves as a one-stop shopping location for batteries at 100 Future Shops, a Canadian home electronics retailer. The unit upgraded the look and feel of existing battery centers with a high-tech appearance that reinforces the retailer's branding.
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Procter & Gamble - Canada, Toronto
Products Promoted: Iams dog and cat foods
Objective: These extruded channel graphics designed for mass merchants and pet stores communicate the different properties and benefits of various Iams products. They were designed to be flexible enough to fit in a variety of locations.
Introduction: November 2000
Construction/Materials: PVC plastic, foam and magnetic tapes, push pins
P-O-P Company: IDMD Design & Manufacturing, Toronto

Client: Heaven Hill Distilleries, Bardstown, Ky.
Producer: Flair Display, Bronx, N.Y.
Comments: In addition to functioning as the display's base, a half-cask reinforces Evan Williams' authentic Kentucky heritage and the fact that the bourbon is aged seven years. The campaign ties in to print and outdoor media and helps gain significant in-store visibility.

Client: Procter & Gamble, Cincinnati
Producer: Alliance, a Rock-Tenn Co., Hunt Valley, Md.
Comments: Designed to introduce the new Complete Radiance foundation via strong in-store marketing, this display features a six-color litho header and injection-molded product trays, base and header.