Procter & Gamble

Client: Sherwin Williams, Cleveland
Size of Run: 100
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Home and Garden: Building Supplies
Comments: Featuring 162 injection-molded color chip pockets, this paint center anchors Dutch Boy's first foray into the expanding specially finishes market. The unit ships entirely assembled with thousands of paint chips in place.

Client: The Gillette Co., Boston
Size of Run: 2,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: Custom-blended color concentrates give this display its distinctive bright blue color. An attached battery cross-referencing guide educates consumers about different battery types and attempts to upsell them to the high-margin Duracell brands.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Retail Category: Mass Merchants
Display Type: Retail - Account Specific
Client: The Procter & Gamble Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 1,000
Comments: A graphic panel on this endcap contains a before and after mirror used to simulate the effect new Crest Whitestrips dental whitening product could have on a customer's own teeth. Supporting graphics demonstrate the product's three-step application process.

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 1,000
Comments: Featuring fluid, organic lines and soothing colors, this power wing merchandises 42 razors and 18 cartridge packs in Osco stores. A special hanging mechanism allows the display to be attached to a wide range of existing store fixtures.