Procter & Gamble

Client: The Gillette Co., Boston
Size of Run: 2,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: Custom-blended color concentrates give this display its distinctive bright blue color. An attached battery cross-referencing guide educates consumers about different battery types and attempts to upsell them to the high-margin Duracell brands.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Retail Category: Mass Merchants
Display Type: Retail - Account Specific
Client: The Procter & Gamble Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 1,000
Comments: A graphic panel on this endcap contains a before and after mirror used to simulate the effect new Crest Whitestrips dental whitening product could have on a customer's own teeth. Supporting graphics demonstrate the product's three-step application process.

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 1,000
Comments: Featuring fluid, organic lines and soothing colors, this power wing merchandises 42 razors and 18 cartridge packs in Osco stores. A special hanging mechanism allows the display to be attached to a wide range of existing store fixtures.

Retail Category: Drugstores/Health Stores
Display Type: Countertop - Permanent
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 10,000
Comments: This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.