Procter & Gamble

Excerpts from A.G. Lafley's letter to shareholders, August 2002

Client: The Procter & Gamble Co., Cincinnati
Introduction: April 2002
Number of displays: 1,000
Construction/Materials: Injection-molded plastic, four-color litho, 10-pt. SBS board
Distribution: Regional test in Louisville, Ky.
Comments: Shelf displays for Procter & Gamble's new Torengos bowl-shaped tortilla chips helped to reserve shelf space for the new brand.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Client: The Gillette Co., Boston
Size of Run: 2,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: Custom-blended color concentrates give this display its distinctive bright blue color. An attached battery cross-referencing guide educates consumers about different battery types and attempts to upsell them to the high-margin Duracell brands.