Procter & Gamble

Excerpts from A.G. Lafley's letter to shareholders, August 2002

Client: The Procter & Gamble Co., Cincinnati
Introduction: April 2002
Number of displays: 1,000
Construction/Materials: Injection-molded plastic, four-color litho, 10-pt. SBS board
Distribution: Regional test in Louisville, Ky.
Comments: Shelf displays for Procter & Gamble's new Torengos bowl-shaped tortilla chips helped to reserve shelf space for the new brand.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Client: The Gillette Co. -- Braun Division, Boston
Division: Permanent, Health Care: Dentifrices, Mouthwash and Oral Care Implements
Producer: Kendal King, Kansas City, Kan.

Client: The Gillette Co. - Braun Division, Boston
Size of Run: 1,500
Producer: Kendal King, Kansas City, Kan.
Division: Temporary, Hair and Skin Care: Brushes, Hair Dryers, Razors and Combs
Comments: The objectives of this display were to get more than 250 products in a variety of sizes in a flexible, high-impact display that fit within the retailer's space requirements.

Client: Sherwin Williams, Cleveland
Size of Run: 100
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Home and Garden: Building Supplies
Comments: Featuring 162 injection-molded color chip pockets, this paint center anchors Dutch Boy's first foray into the expanding specially finishes market. The unit ships entirely assembled with thousands of paint chips in place.