PepsiCo./Frito-Lay

Client: Pepsi-Cola Co.
Producer: Stout Marketing
Category: Metal/Wire Sign
Intended Length of Use: 3-5 years
Production Run: 10,200
Unit Cost Range: Less than $25
COMMENTS: This sign was manufactured from .032 gauge, white-on-white aluminum that was roll formed on a pyramid roller to achieve a 3-D look. Flat wall mounting was achieved by designing a special key hole mounting bracket. The film edges were treated to achieve a full-bleed finished image area.

New Dimensions Research Corp.
Frito-Lay "Better For You" Dip Tower (5B)
Frito-Lay Inc.

Frito-Lay Mid-Size Chip City Merchandiser
DCI Marketing

Pepsi Island System 80" Mega Island
Leggett & Platt Inc.

Client: Frito-Lay Inc.
P-O-P company: New Dimensions Research Corp., Melville, N.Y.

Client: Frito-Lay
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.

Client Pepsi-Cola Co.
Producer: Decision Point Marketing; Winston-Salem, N.C.
Category: Multiple Materials Floorstand
Comments: Cold barrels are a major source of single-serve beverage trial at retail. The patented design (using a blow-molded polyethylene float) for this beverage cooler allows ice and product to rise above melt water. This encourages trial because consumers never have to dip their hands into cold water to retrieve merchandise.

Client: Frito-Lay Inc.
Product: Low-Fat, Reduced-Fat and Fat-Free Snacks
P-O-P company: DCI Marketing, Milwaukee; Talbot Industries Inc., Neosho, Mo.; DDB Needham Promotions, Dallas
Construction: Wire frame; vacuum-formed plastic canopy and base; poster panels with graphic inserts and extruded frames; shelf extrusions with slide-in copy inserts
Introduction: January 1995