PepsiCo./Frito-Lay

Client: Quaker Oats/Schwarz Worldwide
Producer: Rapid Displays, Chicago
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beverages - Non-alcoholic
Intended Length of Use: 4-6 months
Production Run: 2,700
Unit Cost Range: $25-$99

Client: Quaker Oats Beverage
Producer: Mead Merchandising, Smyrna, Ga.
Category: Metal/Wire - Beverages - Non-alcoholic
Production Run: 170
Unit Cost Range: More than $250
Comments: This display's shelves adjust in 2-inch increments to allow for maximum packout flexibility of all size packages. The design features interchangeable graphics. Developed as a three-sided unit, it can be used as an end-aisle display, freestanding island display or a kiosk.

Frito-Lay's New Display Strategy Targets Store Perimeters

Client: DDB Needham
Product(s) Promoted: Frito-Lay "What Is It?" campaign
Producer: Performance Printing Corp.
Location: Dallas, Texas
Distribution: More than 2,000 supermarkets and Wal-Mart stores nationwide
Material/Process: 3M FloorMinders
Introduction: July 1996

Product: Foodservice single-serve packages of salty snack products
Number of displays: 5,000
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Distribution: Corporate lunchrooms and foodservice cafeterias
Introduction: April 1996
Duration: Permanent
Construction: ABS and polycarbonate plastic
Frito-Lay's new Chip Central Cart has boosted sales in foodservice applications by as much as 250 percent. The unit comes in three versions, including Corporate (shown), Branded and Traditional. It can also be customized.