PepsiCo./Frito-Lay

Client: Frito-Lay Inc., Plano, Texas
P-O-P Company: DCI Marketing, Milwaukee
Division: Permanent, Snacks, Cookies and Crackers
Objective: This merchandiser brings new cross-merchandising opportunities to Frito-Lay's line of salsa and salty snacks. The display's permanency helped Frito-Lay capture additional space in targeted supermarket areas near the beverage aisle and cooler vaults.

Client: Pepsi, Somers, N.Y.
P-O-P Company: Display Technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: This lockable outdoor merchandiser with UV-protected graphics delivers 24-hour, high-impact brand identity advertising. It can be opened in billboard style or closed and is large enough to hold 125 12-packs. The roof is also adjustable.

Client: Frito-Lay Inc., Plano, Texas
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snacks, Cookies and Crackers

Client: Pepsi Cola USA, Somers, N.Y.
P-O-P Company: Stout Marketing, St. Louis
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes

Client: Quaker Oats Beverage
Producer: Mead Merchandising, Smyrna, Ga.
Category: Metal/Wire - Beverages - Non-alcoholic
Production Run: 170
Unit Cost Range: More than $250
Comments: This display's shelves adjust in 2-inch increments to allow for maximum packout flexibility of all size packages. The design features interchangeable graphics. Developed as a three-sided unit, it can be used as an end-aisle display, freestanding island display or a kiosk.

Frito-Lay's New Display Strategy Targets Store Perimeters

Client: Quaker Oats/Schwarz Worldwide
Producer: Rapid Displays, Chicago
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beverages - Non-alcoholic
Intended Length of Use: 4-6 months
Production Run: 2,700
Unit Cost Range: $25-$99