Nestle

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Client: Ralston Purina, St. Louis
Products Promoted: Large bags of Dog Chow dog food
Objective: Casters on this display intended for supermarkets and mass merchants make it easy to move when fully loaded with heavy bags of dog food. The display was designed to merchandise dog food in key areas near endcaps.
Construction/Materials: Injection-molded plastic and metal wheel base
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Nestle Canada
Products Promoted: Kit Kat Chunky candy bars
Objective: To make a dramatic impact with the introduction of this "decadent" version of an already top-ten positioned candy bar. A high-impact, radically different merchandising unit was designed that could generate immediate impulse purchases.
Introduction: June 2000
Construction/Materials: 200-pound B-flute, pre-printed liner, 200-pound E/B-flute was used for the internal supports
P-O-P Company: Smurfit-Image Pac, Toronto