Nestle

Giving Back Paks' for kids promote seven consumer brands on floorstand

Peapod's 'cyber-merchandising' may help marketers hone promotions

Client: Nestle USA, Glendale, Calif.
Distribution: Convenience stores and petroleum chains
Size of Run: 1,000
Producer: Paul Flum Ideas Inc., St. Louis
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: This giant replica of the new NesQuick packaging helped introduce it along with new multiple flavors and reusable screw top caps. It was overwhelmingly accepted by retailers and the rollout far exceeded expectations.

Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.

As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs

Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space.