Nestle

Client: Nestle USA Inc.
P-O-P company: RP Creative Sales Inc., Burbank, Calif.

Chesapeake Display Creates Unique Units

Product: Pro-Visions Pro Plan premium cat and dog food
Number of displays: 1,500
P-O-P company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.
Distribution: Pet professionals' offices
Introduction: August 1994
Duration: Permanent
Construction: Backlit sign made of acrylic (base) and vacuum-formed styrene (back); a wood core wrapped in black laminate (frame); multicolor silkscreened artwork (face)
Ralston Purina's Pro-Visions division rolled out a clock sign to promote its Pro Plan line of pet food.