Kroger

The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast.

We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. 

The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.

Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

The brand enters the single-serve coffee category, focusing on quality and sustainability.