Kroger

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

The brand enters the single-serve coffee category, focusing on quality and sustainability.

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season.

An analysis of digital web pages during November highlighted the trends that shaped the sales event, including Amazon's dominance and surprising players in the grocery space.