Kroger

The Keurig Dr Pepper soft drink brand is promoting its Endless Summer exclusive with a sweepstakes.

A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity.

We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Pratt joins the market research firm after nearly eight years at Kroger’s data science and media subsidiary 84.51°.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

See which other marketing leaders have been added to the event's lineup of powerhouse speakers and trending topics.

The grocery giant has made leadership changes across several retail divisions as one longtime executive retires.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

New research from 84.51° highlights how consumers are prioritizing health while balancing value.