Insider Intelligence, Inc.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.

Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.

The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns.

As retail media continues to grow, industry stakeholders work to standardize measurement.

The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations.

Boots UK’s Ollie Shayer and SMG’s Sam Knights discuss the retail media challenges and opportunities in the U.K. and beyond.

The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.

PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.

The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.