Gopuff

The Trade Desk and Koddi's initiative is designed to simplify how advertisers plan and activate full-funnel campaigns.

Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.

Gopuff surfaces targeted offers in real time after checkout through a new partnership.

Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data.

The move builds on Disney's broader strategy to make CTV ads more interactive, shoppable and measurable.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.

In this webinar, Gopuff and General Mills will discuss how they are solving the off-property and conversion challenges to influence buying decisions by addressing the user experience and improving off-property ad performance.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.