The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.
Walgreens Advertising Group is launching self-serve programmatic and clean-room solutions to give brand advertisers more flexibility when running campaigns.
New research shows that, when it comes to shopping, the post-Millennial generation may have more in common with their parents and grandparents than their all-too-frequently canonized predecessors.
