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Colgate-Palmolive

  • 99 Cents Only Strategic Overview

    Merchandising and marketing highlights from 99 Cents Only's latest 10-K report (for year ended Dec. 31, 2002)
  • Colgate Actibrush Wal-Mart Sidekick

    Retail Category: Drugstores/Health Stores
    Display Type: Endcaps & Power Wings
    Client: Colgate-Palmolive Co., New York
    Producer: Henschel-Steinau Inc., Englewood, N.J.
    Size of Run: 3,000
    Comments: A simple design allowed for easy set-up at retail for this flexo-printed corrugated Colgate display. Callout copy reinforced the benefits of using a battery-operated toothbrush.
    Colgate Actibrush Wal-Mart Sidekick
  • Colgate Kmart Stacker

    Retail Category: Mass Merchants
    Display Type: Freestanding: Temporary
    Client: Colgate-Palmolive Co., New York
    Producer: Buckeye Container, Wooster, Ohio
    Size of Run: 2,000
    Comments: The Irish Spring bar soap line and the Soft Soap line are cross marketed in this mass display for Kmart stores. Both lines were able to gain incremental selling space via the display.
    Colgate Kmart Stacker
  • Colgate Powerpuff Girls Display

    Client: Colgate-Palmolive Co., New York
    Introduction: May 2002
    Number of displays: 4,000
    Distribution: Mass merchants, drugstores
    Construction/Materials: Litho-mounted corrugated, die-cut foam product locators in trays
    P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
    Comments: "The Powerpuff Girls" from Cartoon Network are featured on displays for Colgate's line of toothbrushes and pastes.
    Colgate Powerpuff Girls Display
  • 2001 P-O-P Snapshots

    Highlights of recent and upcoming P-O-P promotions by more than 40 top companies
  • Colgate ActiBrush Display

    Retail Channel: Mass Merchants
    Display Type: Permanent Freestanding Floor/Aisle
    Campaign: Colgate ActiBrush 4-Way Merchandiser
    Marketer: Colgate-Palmolive Co.
    Producer: Henschel-Steinau Inc., Englewood, N.J.
    This display communicates the claim that ActiBrush offers "Superior Clean" by removing significantly more plaque than Colgate's manual toothbrush. The graphics are consistent with the package design. The graphic callouts emphasize the product message and benefits.
    Colgate ActiBrush Display
  • Colgate Indy Car Display

    Client: Busch Creative/Colgate-Palmolive, St. Louis
    Producer: Rapid Displays, Chicago
    Comments: To launch three new products and to promote Colgate-Palmolive' sponsorship of Kmart's CART racing team, this display was placed in 1,940 Kmart stores and sold out of product in less than one week. It facilitated the distribution of a half million coupons in-store through the Colgate/CART "race track pack."
    Colgate Indy Car Display
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