Colgate-Palmolive

Client: Colgate Palmolive Co., Mexico D.F.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This supermarket display was designed to integrate the oral care line, increase the use of the category products, and increase the sales of toothpaste, toothbrushes and mouthwash. According to the company, sales increased by 25% in the product category.

Peapod's 'cyber-merchandising' may help marketers hone promotions

Client: Colgate-Palmolive Co., New York
Distribution: Supermarkets, drugstores and mass merchants
Size of Run: 12,000
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Dentifrices, Mouthwash and Oral Care Implements
Objectives: The client wanted an eye-catching, youthful, compact floorstand to promote its new line of Grip 'Ems children's toothbrushes. The unit needed to convert to accommodate two different packages: singular Grip 'Ems toothbrushes and Grip 'Ems "Creature" blister packs.

Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile