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Colgate-Palmolive

  • Colgate Bugs Bunny & Friends Display

    Advertiser: Colgate-Palmolive Co., New York
    Producer: Dimensional Merchandising, Livingston, N.J.
    Objective: To introduce toothbrush product to a brand new market: youth ages 1 through 7 years old. Use of well-known Warner Bros, characters was intended to draw children and mothers to the display.
    Colgate Bugs Bunny & Friends Display
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