The Coca-Cola Company

Paul Flum Ideas Inc.
Surge Hockey 3-in-1 Iceman
Coca-Cola Co.
Comments: The design of this display features an interactive hockey game on top of an ice cooler. The lid replicates a hockey arena, complete with an ice rink, fans in the stands and players. The Surge and NHL logos were featured prominently on the ice and on the side of the lid. This created the awareness of the Surge/NHL alliance.

Client: Coca-Cola Co., Atlanta
Product Promoted: Powerade
Objective: To uniquely identify Powerade and tie-in with youth team sports activities. Also, this floorstand allowed all Powerade packages to be presented on one display.
Introduction: April 1999
Number of Displays: 1,000
Construction/Materials: Header sign (four-color process label mounted two-sided on display board) with wire form outline; large Powerade bottle side signs (four-color process printed on styrene and die-cut), and Powerade blue finish

Client: Coca-Cola Co., Atlanta
Product Promoted: Dasani
Objective: To create a unique display to generate awareness of distinctive, proprietary packaging and communicate Coca-Cola's new brand essence to encourage trial in water sections of stores.
Introduction: April 1999
Number of Displays: 10,000
Construction/Materials: Cooler is embossed with brand's logo, and features a corrugated plastic stand with permanent graphics
P-O-P Company: Paul Flum Ideas Inc., St. Louis, Mo.

Paul Flum Ideas Inc.
Coca-Cola Co.
Comments: This display is designed to be a larger-than-life replica of a Coke bottle, creating a dynamic in-store presence and drawing consumers in.

Profitmaster Displays Inc.
The Coca-Cola Co.
Comments: This low-profile, permanent merchandiser features a narrow footprint and was designed to gain placement for Coca-Cola at the base of open-top coolers and other counters in supermarkets. The unit is modular and stackable.

Dinaco Inc.
Burger King/Coca-Cola
Comments: Following the success of the first phase of this c ampaign, the client ordered an additional 5,000 units for its Frozen Coca-Cola products. Although many elements have been changed or altered from the original rollout, the Moveable Sign System remains virtually untouched.

Client: Group II Communications, Chicago
Product Promoted: Coca-Cola
Objective: This haunted house playhouse was used to identify with Halloween in a fun and friendly way. It was placed either on top of a large stack of cases or hung from the ceiling above them to attract and entice consumers to the product.
Introduction: October 1998
Construction/Materials: Flexographic direct print with UV coating; 200-pound B-flute corrugated
P-O-P Company: Great Northern Corp. Display Group, Racine, Wis.

Client: The Minute Maid Co., Houston
Product Promoted: Hi-C drinks
Objective: To blend the product and holiday spirit together through the use of vivid graphics and engaging motorized parts.
Introduction: September 1998
Construction/Materials: Process print on litho laminated to B-flute with motorized action attached via double-sided tape.
P-O-P Company: Drake Container, Houston