The Coca-Cola Company

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To create eye-catching P-O-P that appeals to the target audience (teens), enhances brand image and drives impulse purchases.
Introduction: October 1998
Construction/Materials: 10-point C1S mounted to corrugate. It is designed to fit existing 2-foot by 4-foot or 2-foot by 2-foot drop ceiling tiles with hanging options.
P-O-P Company: Cadmus Point of Purchase, Atlanta

Client: Coca-Cola Co., Atlanta
Products Promoted: 20-ounce Coca-Cola products
Objective: To secure incremental placements for a single-serve refrigerated merchandiser at the checkout counter in convenience and petroleum outlets. The small footprint (34 inches wide by 16 inches deep) of the Pop-Up Cooler in high traffic areas generates significant impulse sales and high product turnover.
Introduction: March 1998
Construction/Materials: Vacuum-formed plastic, sheet metal components and a refrigeration system

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To provide the client with a vehicle to secure additional placement in-store. The unit was designed to be more attractive than the standard "cooler on a stand."
Introduction: October 1998
Construction/Materials: Corrugated plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Industria Embotelladora de Mexico, S.A. de C.V., Mexico City
Product Promoted: Coca-Cola
Objective: To provide consumers with cold and warm product (a plastic rack and a cooler) at the same time, while also integrating the product image.
Introduction: July 1998
Construction/Materials: Polystyrene, styrene, PETG
P-O-P Company: RTC Industries de Mexico, S. de R.L. de C.V., Monterrey, Mexico

Client: The Maxi Saver Group, New York
Products Promoted: Coca-Cola beverages
Objective: To provide greater product visibility in order to move more product.
Introduction: April 1998 and November 1998
Construction/Materials: Cardstock point-of-sale disposable coupon dispenser that introduces paper coupon for membership discount with purchase and vinyl strapping to attach securely to shelving.
P-O-P Company: Outta The Box Dispensers, Dayton, Ohio

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels

RTC Industries Inc.
Panamco-lndega S.A.
Comments: This unit features injection-molded shelving, extruded vertical graphic holders, steel tubing with a snap-lock frame construction, and a sheet metal lightbox with four sequential light areas.

Client: Coca-Cola USA
Producer: Henschel-Steinau Inc.
Comments: This unit featured injection-molded adjustable shelf dividers, steel-tube snap-lock frame construction, and a sheet-metal light-box with four sequential light areas and 5-color screenprinted translucent graphics. The display could be set up in 40 minutes without tools. It was shipped in three cartons and fit on the majority of supermarket endcaps.