This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.
Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.
Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.
On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025.
Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.
The study provides a roadmap for future developments in this dynamic field, highlighting the importance of in-store technologies in modern retail strategies.
