Winter Holidays

Client: Schwarz Worldwide for McDonald's Corp., Oak Brook, Ill.
Distribution: McDonald's restaurants
Size of Run: 11,700
Producer: Rapid Displays, Chicago
Division: Temporary, Services
Objectives: The kiosk was designed to promote McDonald's tie-in with the popular movie "Toy Story 2" and is intended to serve as the primary in-store communication element in an integrated marketing program tied to the holiday season.

Client: Mattel, El Segundo, Calif.
Product Promoted: Kid's puzzles
Objective: To provide secondary placement during the holiday season and effectively display the puzzles.
Introduction: November 1999
Number of Displays: 1,500
Construction/Materials: Three-color Lusterprint on bleached white corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: The Dial Corp., Phoenix, Ariz.
Distribution: Mass merchants
Size of Run: 1,350
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Semipermanent, Suntan Products, Lotions, Moisturizers and Creams
Objectives: The prepack pallet unit was created for the holiday season and offered shoppers the option to purchase gift sets under two different price points.

Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc.
Comments: This display piece was designed to give off-premise accounts a festive, holiday feel. The display also featured detachable holiday holly decorations so that retailers could use the display before and after the holiday season. A survey taken by A-B's national accounts group confirmed that the average retail account increased sales 140% over the previous year's sales with the display.

Client: Southcorp Wines, Monterey, Calif.
Products Promoted: Lindemans' Chardonnay & Shiraz Premium Fine Wines
Objective: While celebrating the last holiday season of this Millennium, Lindemans is generating consumer awareness at retail. This clock sits above cases of product while an audio box makes a loud ticking sound as people walk by to capture attention.
Introduction: October 1999
Construction/Materials: Cardstock; analog quartz clock module; custom audio box; motion sensor

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To generate the feel of holiday warmth at retail using a Christmas tree theme in an effort to promote beer sales during the key holiday party season.
Introduction: November 1999
Construction/Materials: 200-pound B- and E-flute, full litho-mounted, LED lighting
P-O-P Company: Phoenix Display, West Deptford, N.J.

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program