Super Bowl & Football

Client: Skechers USA Inc., Manhattan Beach, Calif.
Name of Display: Skechers Inflatable Picture Frames
Distribution: Independent shoe stores, specialty stores, department stores, company-owned stores
Objective: To provide eye-catching neon-colored frames with Skechers photo inserts to be used in shoe displays and as a gift-with-purchase. To enhance and draw attention to Skechers products.
Introduction: November 1997
Expected Length of Use: Permanent

Products Promoted: Aroma Elite coffee maker and Infinia computer
Objective: To increase retail sales by positively influencing shoppers at the point-of-sale.
Distribution: Mass merchants, computer stores
Introduction: 1997
Construction: Preprinted corrugated containers
Producer: Stone Container Corp., El Paso, Texas, and Birmingham, Ala.

Client: Prestone Products Corp.
Products Promoted: Tire jack inflator and sealer
Display Description: Tire Jack Floor Display
Distribution: Mass merchants, convenience stores and automotive specialty stores
Objective: To create a strong presence for Tire Jack product launch.
Introduction: March 1997
Construction/Materials: B-flute corrugated, lustreprint
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Forget cyberspace -- using good old-fashioned P-O-P, Intel transformed an arcane bit of technology into a household word

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry

Marketer: Fantasma, Long Island City, N.Y.
Objective: To create a small countertop watch display that would attract customers through the NFL brand identification. The inside tray of the unit is green-flocked styrene drawing the customer onto the playing field. The outer case features a spring hinge lock that serves as a theft deterrent but keeps the unit keyless and user-friendly for the salesperson. A chain on the unit secures it to the sales counter.
Number of Displays: 1,000
Construction/Materials: Acrylic, styrene, cotton-flocked styrene, metal

Product: Spree Foncard prepaid phone cards
P-O-P company: Printing Service Co., Dayton, Ohio
Distribution: Convenience stores, college bookstores, gas stations
Introduction: July 1997
Duration: Temporary
Construction: Cardstock, corrugated
A poster showing NFL stars helps tout special 10-minute collectible prepaid phone cards featuring any one of 12 NFL stars. The phone cards were also supported by a standee, shelf talkers and danglers.