Super Bowl & Football

Marketer: Hershey Foods Corp., Hershey, Pa.
Objective: To introduce Hershey Kisses in Eastern European countries, and to continue awareness program and stimulate purchases of Hershey Kisses in Russia.
Number of Displays: 5,000 -- 2,500 Creamy and 2,500 Almond
Construction: 0.2 mm PVC sealed with masonite bottom, non-inflatable Hershey's tag printed on one-ply heavy duty PVC attached to inflatable
Introduced: August 1997
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Marketer: Activision, Santa Monica, Calif.
Objective: To increase product visibility and influence purchasing decision.
Number of Displays: 250
Construction: Corrugated
Introduced: June 1997
Producer: L.A. Filmco Inc., Burbank, Calif.

Restaurant: Wendy's International
Number of Displays: 250
Construction: 0.2 mm PVC sealed with a masonite bottom, plus a screen printed logo
Introduced: August 1996
P-O-P Company: Small Wonder Inflatables, El Cajon, Calif.