Super Bowl & Football

Daunte Culpepper standee creates awareness for new card game category

Product: Prestone antifreeze
Number of displays: 15,000
P-O-P companies: HMS Design (header design), South Norwalk, Conn.; Tom Fowler Inc. (sweepstakes entry form design), Norwalk, Conn.; Taurus Print Group (header printing), Cherry Hill, N.J.; CCL Label (entry form printing), Rosemont, Ill.
Distribution: Mass merchants and auto supply stores
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Client: McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's foods
Objective: This inflatable rooftop display is designed to highlight new and existing McDonald's restaurants using one of the most widely recognized corporate characters ever created.
Size of Run: 1,200 since introduction in 1998
Construction/Materials: Vinyl coated nylon, vinyl inks
P-O-P Company: The Inflatable Marketplace, El Cajon, Calif.

Client: Dreamworks SKG, Universal City, Calif.
Product Promoted: "Shrek" animated film
Objective: To promote the movie's May 2001 release in theater lobbies worldwide. The inflatable "S" adds dimension to the display and features special printing that looks like green granite.
Introduction: March 2001
Construction/Materials: 0.3mm PVC inflatable with two-color process print; litho-printed foam-board figures; corrugated base for inflatable

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The banners/blankets were used to take advantage of Miller Lite's sponsorship of NFL teams with attention-getting end-aisle displays. The artwork was developed to allow beer distributors to take advantage of local team relationships by dropping in other graphics. The waitstaff aprons leveraged the sponsorship of the Super Bowl and featured the same imagery used in national print and television ads.
Distribution: Bars and supermarkets

Client: Kenwood Communications Corp.,Long Beach, Calif.
Distribution: Electronics retailers
Size of Run: 250
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Personal Products and Accessories: Personal Telecommunications
Objectives: The client requested a display that would help increase customer awareness of their products in the crowded retail environment. It introduces two of the products, explains key features, and influences the consumer to make a purchase -- all without a clerk being present.