Super Bowl & Football

Client: Logo of the Americas/OshKosh, Westin, Fla.
Products Promoted: OshKosh Children's Eyewear
Objective: The colorful inflatable flying saucer has six blinking LED lights inside that draw attention to the countertop display, which holds 24 pairs of sunglasses.
Introduction: December 2000
Construction/Materials: Frosted and clear 0.2mm PVC; circular LED panel with six blinking lights
P-O-P Companies: Small Wonder Inflatables, El Cajon, Calif.; DUCO Technologies (LED lights), Henderson, Nev.

Client: Kenwood Communications Corp.,Long Beach, Calif.
Distribution: Electronics retailers
Size of Run: 250
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Personal Products and Accessories: Personal Telecommunications
Objectives: The client requested a display that would help increase customer awareness of their products in the crowded retail environment. It introduces two of the products, explains key features, and influences the consumer to make a purchase -- all without a clerk being present.

Client: Pratt-Read Corp., Bridgeport, Conn.
Products Promoted: Professional-quality pliers
Marketing Strategy: An inflatable pliers hanging from the ceiling calls attention to the hand-held tool department, as well as the pliers and its features.
Introduction: September 2000
Number of Displays: 3,000
Distribution: Hardware stores and home centers
Construction/Materials: 8-gauge metallic silver and red PVC
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Examining the factors that influence coupon face values