Strategy

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S.

What do Starbucks, Sephora and Tesco loyalty programs have in common? Dunnhumby's Ana Luisa Ares finds answers.

The "Netflix House" concept could offer attractions/activities including fan meet-and-greets, book signings, comedy shows, escape rooms and one-off reunion events with actors.

Placer.ai leveraged historical and current foot traffic data and trade area analysis to understand the retail and dining landscape and reveal consumer trends likely to shape 2024 and beyond. Learn which segments have benefited most from the shifts of the past five years, how legacy brands are staying on top of current shopping and dining trends, and much more.

Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March.

Recent retail news includes Walmart adding more higher-end items and adding polish to some store displays.

Modern CPG marketers are more than creatives confined to their departments; they are the linchpins responsible for bridging gaps across diverse teams and functions. Professional growth in this era is determined, not just by how well you strategize, but more importantly, by your capability to manage change necessary to implement your strategy. Learn to manage the change in marketing strategies effectively and efficiently. Learn about strategies for communicating these changes not just up the marketing ladder, but across departments. Discover effective ways to bridge gaps between different teams for data collection. Hear about the role of agencies, software and AI in the change management conversations.