Sports Sponsorships

Client: The Keebler Co., Elmhurst, Ill.
Introduction: April 2002
Number of displays: 2,650
Distribution: Supermarkets nationwide
Construction/Materials: Litho-mounted and direct-print corrugated
Comments: Keebler promotes Cheez-It's association with NASCAR with these corrugated floor displays.
P-O-P company: Smurfit-Stone Display Division, Adams, Wis.

Client: Link Snacks Inc., Minong, Wis.
Introduction: Spring 2002
Number of displays: 6,500
Distribution: C-stores nationwide
Construction/Materials: Corrugated
Comments: Floorstands for jack Link's snacks promote a sweepstakes contest for a chance to win a ride with NASCAR driver Rusty Wallace.
P-O-P companies: Weyerhaeuser Co., Minneapolis

$50 million marketing budget helps company promote new shoe line

Client: T.V. Guide, Radnor, Pa.
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: While typical magazine displays consist of a stock corrugated base and header card, this uniquely shaped floorstand helped to highlight T.V. Guide's NASCAR preview.

Pete's Brewing Co. promotes new packaging design through P-O-P

Client: Suncrest Farms Inc., Wilkesboro, N.C.
Size of Run: 1,000
Producer: SMP Display & Design, Chattanooga, Tenn.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: Holding 600 pounds of sliced and whole hams, this table display also highlights the brand's association with NASCAR.

Client: Wilson Sporting Goods Corp., Chicago
Introduction: October 2001
Number of displays: 800
Distribution: Sporting goods stores
Construction/Materials: Injection-molded base, steel pole, vacuum-formed trays, process printing, hardboard
P-O-P company: Great Northern Corp., Display Group, Racine, Wis.
Comments: Because these gloves command a higher price, they required a merchandiser that prominently promoted them as the "Official Glove of Major League Baseball."