Sports Sponsorships

Clients: Newspaper publishers
Products Promoted: Newspapers
Comments: Designed specifically for 7-Eleven stores, these displays highlighted "March Madness" NCAA basketball coverage in 23 metropolitan newspapers. Headers and lug-ons were customized for newspapers in each market, and the displays were engineered to withstand the weight of many newspapers.
Introduction: March 2001
Size of Run: 4,000

Client: Rand McNally, Skokie, Ill.
Products Promoted: NASCAR maps
Comments: These maps highlighting NASCAR track locations were placed in gas stations and other locations frequented by drivers and racing enthusiasts. The display utilized half the height of a traditional power wing, which allowed retailers to merchandise additional products.
Introduction: November 2000
Size of Run: 5,000
Construction/Materials: 70-pound litho label mounted to B-flute corrugated
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Anheuser-Busch, St. Louis
Producer: Grimm Industries, Fairview, Pa.
Comments: Designed to reinforce Busch's relationship with NASCAR, this sign is an exact replica of a Chevy auto hood, except that it is made of co-extruded styrene to keep manufacturing and distribution costs low. The NASCAR and Busch logos appeal to their targeted retail environment of sports bars and arenas.

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.