Entertainment Tie-ins / Licensing

Client: MCS Industries Inc., Easton, Pa.
Product Promoted: Star Wars prints and frames
Number of Displays: 1,400
Introduction: May 1999
Construction: 200-pound B-flute, Kemi-art
Producer: Weber Display & Packaging, Philadelphia

Client: Sony Music, New York
Product Promoted: "Episode I, The Phantom Menace" soundtrack
Objective: This display was placed in music stores to capitalize on the enormous popularity of the film's and soundtrack's release.
Number of Displays: 8,500
Introduction: May 1999
Construction: Corrugated, SBS stock
Producer: Ventura Group Inc., Ronkonkoma, N.Y.

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To build sales and exposure for the brand utilizing an inflatable that serves as both a P-O-P display and a consumer offer.
Number of Displays: 8,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell collectible toys
Objective: To promote sales of nine Star Wars/Taco Bell collectible toys.
Number of Displays: 3,500
Introduction: May 1999
Construction: Foamboard, PETG, mounted litho
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago

Client: MZ Berger Watch Co., Long Island City, N.Y.
Product Promoted: Star Wars licensed watches
Objective: The endcap draws attention with its large, four-color graphics. It was launched to complement the opening date of the movie.
Number of Displays: 3,000
Introduction: May 1999
Construction: Vacuum forming, pegboard, metal, four-color graphics
Producer: Packaging Concepts Ltd., Smithfield, R.I.

Client: Hope Industries Inc., Farmingdale, N.Y.
Product Promoted: Collector watches with case
Objective: To promote collector character watches and display cases to children with graphics that tie into the movie. The display was designed to show the full product to catch the consumer's eye.
Number of Displays: 2,400
Introduction: May 1999
Construction: 200-pound B-flute corrugated, flexo-printed with four-color litho header
Producer: Triangle Display Corp., Philadelphia

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To increase store exposure and tie in with the Star Wars movie.
Number of Displays: 5,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Lego Systems Inc., Enfield, Ct.
Product Promoted: Star Wars-themed Lego toys
Objective: To leverage new Star Wars products and to penetrate the supermarket, drugstore and c-store markets.
Number of Displays: 12,000
Introduction: May 1999
Construction: .010 SBS printed litho-laminated to B-flute singleface
Producer: Triangle Display Corp., Philadelphia

Client: Random House Publishing, New York
Product Promoted: Star Wars children's books
Objective: To attract attention to licensed Star Wars books and tie into the national excitement of the Star Wars movie.
Number of Displays: 10,500
Introduction: May 1999
Construction: Corrugated, litho mounting
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Pizza Hut Inc., Dallas
Product Promoted: Star Wars toys
Objective: To greet customers near the front entrance of stores and entice them to buy Star Wars toys.
Number of Displays: 4,200
Introduction: May 1999
Construction: Corrugated, litho mounting
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.