Entertainment Tie-ins / Licensing

Retail Category: Department Stores - Apparel
Display Type: Countertop - Permanent
Client: SMI Marketing International
Producer: Farmer's Design Group Inc., Ira, Texas
Size of Run: 5,000
Comments: A molded foam shell, printed graphics and hand-painted back panel combine to recreate the distinctive visual style and character of the Harry Potter books.

Client: Dreamworks SKG, Universal City, Calif.
Product Promoted: "Shrek" animated film
Objective: To promote the movie's May 2001 release in theater lobbies worldwide. The inflatable "S" adds dimension to the display and features special printing that looks like green granite.
Introduction: March 2001
Construction/Materials: 0.3mm PVC inflatable with two-color process print; litho-printed foam-board figures; corrugated base for inflatable

Client: Duracell/Gillette, Boston
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 1,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Hair and Skin Care: Brushes, Hairdryers, Razors and Combs

Client: McCracken Brooks Maier, Minneapolis
Distribution: Supermarkets
Size of Run: 18,300
Producer: Meridian Display, St. Paul, Minn.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods

Client: Dreamworks, Universal City, Calif.
Product Promoted: The Road to El Dorado" movie
Marketing Strategy: The interactive display brings visual awareness to the movie by utilizing a combination of creative graphics and digital audio technology. The consumer can push eight flashing buttons to activate different audio clips from the movie.
Introduction: December 1999
Number of Displays: 1,500
Distribution: Movie theaters across the country

Client: Hope Industries, Farmingdale, N.Y.
Product Promoted: "Star Wars" character watches
Objective: To capitalize on the excitement surrounding the "Star Wars" movie.
Introduction: May 1999
Number of Displays: 4,000
Construction/Materials: One color plus varnish flexo print on corrugated, five-color litholam riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Schwarz Worldwide for McDonald's Corp., Oak Brook, Ill.
Distribution: McDonald's restaurants
Size of Run: 11,700
Producer: Rapid Displays, Chicago
Division: Temporary, Services
Objectives: The kiosk was designed to promote McDonald's tie-in with the popular movie "Toy Story 2" and is intended to serve as the primary in-store communication element in an integrated marketing program tied to the holiday season.

Client: Random House, New York
Product Promoted: "Star Wars" books
Objective: To effectively merchandise "Star Wars" books and workbooks for young children.
Introduction: May 1999
Number of Displays: 5,200
Construction/Materials: 200 pound B-flute, black preprinted liner, five colors and UV litho-mounted riser, 12 light white incandescent flashing light harness
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.