Entertainment Tie-ins / Licensing

Client: Hope Industries, Farmingdale, N.Y.
Product Promoted: "Star Wars" character watches
Objective: To capitalize on the excitement surrounding the "Star Wars" movie.
Introduction: May 1999
Number of Displays: 4,000
Construction/Materials: One color plus varnish flexo print on corrugated, five-color litholam riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Schwarz Worldwide for McDonald's Corp., Oak Brook, Ill.
Distribution: McDonald's restaurants
Size of Run: 11,700
Producer: Rapid Displays, Chicago
Division: Temporary, Services
Objectives: The kiosk was designed to promote McDonald's tie-in with the popular movie "Toy Story 2" and is intended to serve as the primary in-store communication element in an integrated marketing program tied to the holiday season.

Product: Sport brand deodorant
Number of displays: 10,000
P-O-P company: The Display Link, Babylon, N.Y.
Distribution: Salons
Introduction: June 1999
Duration: Permanent
Construction: Polyethylene plastic
An attractive and easy-to-assemble plastic locker housing 12 units of American Crew's Sport deodorant has gotten prominent placement in salons.

Client: MZ Berger Watch Co., Long Island City, N.Y.
Product Promoted: Star Wars licensed watches
Objective: The endcap draws attention with its large, four-color graphics. It was launched to complement the opening date of the movie.
Number of Displays: 3,000
Introduction: May 1999
Construction: Vacuum forming, pegboard, metal, four-color graphics
Producer: Packaging Concepts Ltd., Smithfield, R.I.

Client: Hope Industries Inc., Farmingdale, N.Y.
Product Promoted: Collector watches with case
Objective: To promote collector character watches and display cases to children with graphics that tie into the movie. The display was designed to show the full product to catch the consumer's eye.
Number of Displays: 2,400
Introduction: May 1999
Construction: 200-pound B-flute corrugated, flexo-printed with four-color litho header
Producer: Triangle Display Corp., Philadelphia

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To increase store exposure and tie in with the Star Wars movie.
Number of Displays: 5,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Lego Systems Inc., Enfield, Ct.
Product Promoted: Star Wars-themed Lego toys
Objective: To leverage new Star Wars products and to penetrate the supermarket, drugstore and c-store markets.
Number of Displays: 12,000
Introduction: May 1999
Construction: .010 SBS printed litho-laminated to B-flute singleface
Producer: Triangle Display Corp., Philadelphia

Client: Random House Publishing, New York
Product Promoted: Star Wars children's books
Objective: To attract attention to licensed Star Wars books and tie into the national excitement of the Star Wars movie.
Number of Displays: 10,500
Introduction: May 1999
Construction: Corrugated, litho mounting
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.