Entertainment Tie-ins / Licensing

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel and Doral cigarettes
Objective: The ceiling logo signs are designed to break through the visual clutter at retail. They offer versatility of placement over merchandisers, near windows and in mid-store locations.
Introduction: 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire; litho-printed tag and transparencies; fluorescent and incandescent illumination

Client: Industria Embotelladora de Mexico, S.A. de C.V., Mexico City
Product Promoted: Coca-Cola
Objective: To provide consumers with cold and warm product (a plastic rack and a cooler) at the same time, while also integrating the product image.
Introduction: July 1998
Construction/Materials: Polystyrene, styrene, PETG
P-O-P Company: RTC Industries de Mexico, S. de R.L. de C.V., Monterrey, Mexico

Fallon Luminous Products Corp.
RJ Reynolds Tobacco Co.

Client: Oral-B Laboratories, Belmont, Calif.
Products Promoted: Nickelodeon brushes and paste
Objective: To establish the Oral-B name in the toothpaste category.
Introduction: March 1998
Construction/Materials: Flexo preprint on corrugate and vacuum-formed plastic
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.