Entertainment Tie-ins / Licensing

Client: Houghton Mifflin Co., New York
Comments: Houghton Mifflin produced a variety of floor displays and countertop units in Fall 2001 to coincide with the movie release of J.R.R. Tolkien's "The Lord of the Rings." The display on the far left features a life-size die-cut standee of the Gandalf character and merchandises "The Lord of the Rings" novels. The display on the right features the book series in addition to movie guides and visual companions.
Introduction: Gandalf display, Sept. 2001; "The Lord of the Rings" display, Nov. 2001

Client: Scholastic Inc., New York
Comments: This floorstand features literature guides that help teachers develop lesson plans around the "Harry Potter" books by J.K. Rowling.
Introduction: Sept. 2000, re-run April 2001
Size of Run: 2,500
Construction/Materials: Litho mounted to die-cut corrugated
Distribution: Teacher's aid stores and educational trade shows
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

.. UP yours! ... really

This poster, lanyard and mobile introduced a trading card expansion set based on the game of Quidditch, a sport Harry Potter and his friends play while flying high on their broomsticks.
Producer: Allied Printers, Seattle (poster); Bensussen Deutsch & Associates, Woodinville, Wash. (lanyards)