Displays & Signs

Advertiser: Wolverine World Wide, Inc., Rockford, MI
Producer: Johnstons & Associates, Kalamazoo, MI
Objective: To gain special display for Hush Puppies brand in shoe stores and department stores. The boutique was created with signage and accessories that work with many combinations, including one that includes a fitting seat and mirror.

Advertiser: Max Factor, Co., Stamford, CT
Producer: Dauman Displays, New York
Objective: To differentiate the product line and its display from the typical, flat-front presentations of similar products in independent, chain drug, and department stores. Vacuum-formed inserts allow for easy updating of product assortments; gravity-feed lipstick dispenser and spring-feed mascara modules are supplemented by a concealed stockholding cabinet.

Advertiser: Ray Reese & Associates (for Paramount Studio)
Producer: Moldrite Products, Waukesha, WI
Objective: To attract targeted executives' attention. A campaign used a realistic TV camera that opens revealing a cavity with a sample video and a promo kit for the "Hard Copy" series. It was directed to television executives.

Advertiser: Coleman Co., Wichita, KS
Producer: E and E Specialties, Lawrence, KS
Objective: To call special attention in retailers to the company's line ofcamping cookstoves. Special laminated plastics were used to create the multi-color rock-textured appearance. The thermoformed base shows four camp stoves and the curved thermoformed header has a label with colorful graphics.

Advertiser: Keebler Co., Elmhurst, IL
Producer: PCA Display Group,Burlington, WI
Objective: To stimulate incremental sales of the brand's cookies and snacks for home entertaining. The home entertainment and the Elfin World design create a setting that draws customers to the display. The unit is large and colorful and can be seen from most points in a store.

Advertiser: L'Oreal, New York
Producer: Ultimate Display Industries, Jamaica, NY
Objective: To create a free-standing retail environment for a new product line. The self-contained display holdsthe full Plenitude line. Integrated storage drawers provide room for inventory. Graphics are interchangeable to allow for various promotional messages. The unit ships in two sections for easy assembly.

Advertiser: BLI, an Empak Company, Shakopee, MN
Producer: Midwest P.O.P & Display, Minneapolis, & Menasha Corp., Lakeville, MN
Objective: To economically display and demonstrate the E-Z sawhorse system. The corrugated sawhorse, which was designed to demonstrate all planned line extensions, including bonus packs, incorporates a set of E-Z sawhorse brackets, allowing consumers to inspect the product.