Avocados from Mexico called in Anheuser-Busch's Bud Light and L Catterton's Cholula for its annual "Guac Nation" activation tying in to the National Football League's Super Bowl.
The Feb. 12 email positioned the duo as a “match made in heaven” and encouraged shoppers to “indulge in this decadent, sweet — and beautiful — pairing.”
Circle K teamed with General Mills to offer shoppers who buy a Polar Pop proprietary beverage a 3.75-ounce bag of Chex Mix or 3-ounce bag of Bugles for $1.