Cross-Merchandising

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

Displays should command attention, tell a story and create a solution, writes Great Northern Instore’s Dan Sabanosh.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

As convenience stores can now sell alcohol for off-premise consumption, brands are rethinking their promotional strategies.

The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast.