Coupons/ Rebates/ Pricing

BJ’s Wholesale Club is competing with Amazon Prime Day by launching its Black Friday holiday campaign early this year.

Body care company Alaffia ran a sponsored Facebook ad touting 20% off its "best selling kids bubble bath" for Amazon's Prime Day. 

Walmart is once again going head-to-head with Amazon's Prime Day, staging an online sales event from Oct. 11-15.

Amazon’s Prime Day has attracted interest from more than just big brands and retailer competitors, with digital native brands such as Stryx also riding the event's coattails with their own sales.

H-E-B delivered an exclusive promo code worth $20 off orders of at least $100 to unofficially compete with Amazon’s Oct. 13-14 Prime Day.

Hallmark Cards' Crayola sent an Oct. 13 email to registered consumers touting up to 30% off select products "today only" for Amazon's Prime Day.

Ace Hardware is promising online shoppers up to 15% off select items Sept. 13-14 to unofficially compete with Amazon's 2020 Prime Day event. 

Ahold Delhaize’s Giant Co. is offering first-time Giant Direct and Martin’s Direct customers $30 off their first order of at least $60 plus free pickup and delivery to compete with Amazon's Prime Day.

Best Buy is taking on Amazon’s Prime Day by kicking off its Black Friday savings early this year, on Oct. 13-14 (concurrent with Amazon’s event), with dozens of deals and a "Black Friday Prices Guarentee" for loyalty members.