Coupons/ Rebates/ Pricing

Client: McCracken Brooks, Minneapolis
Product Promoted: Milk in gallon jugs
Objective: To promote milk consumption throughout the year by distributing a free 2000 calendar with valuable partner coupons and milk health facts.
Introduction: October 1999
Construction/Materials: Corrugated
P-O-P Company: Meridian Display, St. Paul, Minn.

The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.

Merchandising Transforms Drugstores Into Destination Stops

Product: Squirt grapefruit drink
P-O-P company: Tarrant Printing Co., Dallas
Distribution: Supermarkets and convenience stores
Introduction: June 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
The Alien from the popular movie series helps draw attention to Squirt's instant-win sweepstakes game and mail-in rebate program for the video release of the movie. The promotion is supported with pole toppers, vinyl clings and other P-O-P materials.