Account-Specific

Client: Don Beaver/Miller Brewing Co., Milwaukee
Products Promoted: Miller brand beers
Objective: To encourage in-house sign making with changeable banners.
Construction/Materials: Polyvinyl and polypropylene
P-O-P Company: HTS Marketing, San Marcos, Calif.

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
A second half-pallet shipper was created for the hair-clipper aisle and customized for Wal-Mart.

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
Wahl Clipper Co. has found success with a half-pallet display for its beard trimmers that it created specifically for Wal-Mart.

Cosmetic Company: Various cosmetics marketers
Products: Beauty products including makeup and perfumes
Objective: To increase cosmetic sales with convenient, time-saving shopping opportunities for better cosmetics in a non-traditional distribution channel by creating a cost-efficient modular display and fixturing program to ensure consistent retail presentations.
Distribution: CVS Drugstores nationwide
Introduction: April 1997
P-O-P Company: Millrock Inc., Sanford, Maine

An exclusive survey of convenience store retailers offers insight into their merchandising needs and policies.