Account-Specific

Client: Metacom Music, Minneapolis
Distribution: Wal-Mart stores
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Mass Merchandise Retailer
Objectives: The CD, produced exclusively for Wal-Mart, called for a festive and bold display. Header and display graphics visually spotlight the NBC stars featured on the CDs, while a battery-powered sound device plays a 15-second promotional message from "Tonight Show" host Jay Leno.

Client: Schwarz Worldwide, Atlanta
Distribution: McDonald's restaurants
Size of Run: 1,000
Producer: Joliet Pattern Inc., Joliet, Ill.
Division: Permanent, Signage: Non-illuminated
Objectives: The signs were developed to be used at the drive-thru areas of McDonald's restaurants and could accommodate monthly graphics changes to advertise store specials. They were intended to emphasize the synergy logo of Coke and McDonald's.

Client: VTech Industries LLC, Wheeling, Ill.
Distribution: Toys 'R' Us stores
Size of Run: 190
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Sports, Toys and Accessories: Toys

Client: Lyrick Studios, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 920
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Mass Merchandise Retailer

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.

Client: The Home Depot, Atlanta
Distribution: The Home Depot stores
Size of Run: 800
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Other Retailer
Objectives: A unified lock aisle was needed in Home Depot stores nationwide that would improve the aesthetics of the department and create an inviting environment. The client wanted optimum functionality to promote consumer interaction with the branded lock products.

Client: The Black & Decker Corp., Towson, Md.
Products Promoted: Lowe's exclusive VersaPak and battery-operated screwdrivers
Marketing Strategy: Lowe's challenged Black & Decker to provide a display for three battery-operated screwdrivers that would fit on the 3-inch-wide vertical stanchions in the stores. The display highlights the features of the product and provides customers with the opportunity to try the display samples before buying the product.
Introduction: July 2000
Number of Displays: 855

Retail Category: Consumer Electronics/Entertainment
Display Type: Account-Specific Display Programs
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Client: Disney
Objective: The goal was to create a merchandising topper for existing Blockbuster Video merchandising fixtures. This topper would provide an area for the introduction of upcoming movie titles and seasonal promotions. After being placed, it was reported that it provided a permanent presence that allowed for the flexibility of interchangeable graphics.

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.