Tsingtao Placemat
Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer