Beer

Stop pulling your hair out!

Client: Anheuser-Busch Inc., St. Louis
Distribution: On-premise accounts
Size of Run: 3,100
Producer: MoldRite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts such as pool halls and game rooms
Size of Run: 1,320
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, On-Premise - Illuminated or Motion

Client: Plank Road Brewery, Milwaukee
Distribution: All channels
Size of Run: 450
Producer: Great Northern Corp., Racine, Wis.
Division: Temporary, Beverages -- Beer
Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.

Client: Anheuser-Busch Inc., St. Louis
Distribution: On-premise accounts
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Beverages -- Beer
Objectives: To provide on-premise accounts with a sign that attracts attention to the Tequiza product launch. Also, to design a sign that includes a message about the product's unique attributes.

Client: Avid Inc.
Entrant: Henschel-Steinau Inc.
Comments: This display was intended to convey an upscale, wood-like feel while keeping costs down. This was achieved by producing the unit in urethane foam. Three glasses sit atop a pedestal and are illuminated to illustrate the versatility and ability to mix Guinness Import Co. brands. With its upscale look and clean design, this glorifier helped consumers choose Guinness amidst a bar cluttered with many other brands and choices.

Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc.
Comments: This display piece was designed to give off-premise accounts a festive, holiday feel. The display also featured detachable holiday holly decorations so that retailers could use the display before and after the holiday season. A survey taken by A-B's national accounts group confirmed that the average retail account increased sales 140% over the previous year's sales with the display.