Jessie Dowd

Editorial Director

Author Profile

Jessie Dowd is a retail expert, storyteller and consumer psychology enthusiast who has been covering the industry for more than 17 years. Focused on identifying emerging trends across retail, brands and shopper behavior, she is a strategic curator of content for award-winning media brands and currently serves as editorial director of the Path to Purchase Institute. As a sought-after thought leader, she has spoken on commerce trends at various industry conferences and at events for Fortune 500 companies. Dowd has a bachelor’s degree in magazine journalism from the University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.

ARTICLES BY THIS AUTHOR

4/8/2023
The Vibe Shift Is Here
Consumer trends — and society overall — are changing in ways we can no longer anticipate, making it increasingly hard to predict the ever-moving target of shopper behavior, says Editorial Director Jessie Dowd.

Jessie Dowd
2/6/2023
The Pulse of the Industry
The challenges of evolving workplace models are affecting all businesses in how they recruit and retain talent and operate — and the commerce marketing industry is no exception, says Editorial Director Jessie Dowd.

Jessie Dowd
12/5/2022
That’s a Wrap
With the New Year just around the corner, Editorial Director Jessie Dowd feels compelled to reflect on all the changes, successes, challenges and surprises of the last year — both here at P2PI and across the commerce marketing industry.

Jessie Dowd
10/3/2022
Cannabis: A CPG Story
Editorial Director Jessie Dowd wonders if cannabis will be the disruptor that turns the BevAlc, Big Pharma and wellness industries on their heads.

Jessie Dowd
8/1/2022
A Fresh New Look
Ushering in a new era for the Path to Purchase Institute, we introduce a revamped logo, design and name. Welcome to P2PI Magazine!

Jessie Dowd
5/26/2022
Column: Introducing Our 40 Under 40

Jessie Dowd
4/4/2022
Column: #burnthesweatpants

Jessie Dowd
1/26/2022
Column: New Year, New Stuff

Jessie Dowd