Wine

Client: Pernod Ricard, USA, Purchase, NY
Product(s) Promoted: Brancott wine
Distribution: Supermarkets
Number of Stores: 364
Production Run Quantity: 364
Introduction: 7/1/09
Intended Duration: 13 weeks
Dimensions (H x W x D): 60" x 24" x 14"
Weight: 40 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Marketing Drive, Norwalk, CT

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Design of the Times 2010 Contest Declaration

Client: Trinchero Family Estates, St. Helena, CA
Product(s) Promoted: Menage a Trois Family of Wines
Distribution: Liquor and Wine Retailers Nationwide
Production Run Quantity: 2,500
Introduction: 4/23/10
Intended Duration: 3 months
Dimensions (H x W x D): 25" x 26" x 1"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Serigraph Inc., West Bend, WI

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Design of the Times 2010 Contest Declaration

Brand: Dove Chocolate and Gallo wines
Insight: Dove's predominantly female consumer base aligns with E&J Gallo's consumer profile.
Solution: Upgrade a 2009 display that pairs wine and chocolate, be able to move it around the store, and run other co-branded promotions.
Description: The updated Dove Chocolate and wine rack can be placed in various departments based on past sales numbers and seasonality.

Retailer: Meijer
Location: Newark, OH

Retailer: Fresh & Easy
Location: Chandler, AZ

Retailer: Winn-Dixie
Location: Slidell, MS

Retailer: BJ's Wholesale
Location: Westminster, MD

Retailer: Fresh & Easy
Location: Chandler, AZ

Retailer: Winn-Dixie
Location: Slidell, MS