Dove Chocolate Gallo Wines Floorstand
Brand: Dove Chocolate and Gallo wines
Insight: Dove's predominantly female consumer base aligns with E&J Gallo's consumer profile.
Solution: Upgrade a 2009 display that pairs wine and chocolate, be able to move it around the store, and run other co-branded promotions.
Description: The updated Dove Chocolate and wine rack can be placed in various departments based on past sales numbers and seasonality.
