Wine

Client: Trinchero Family Estates, St. Helena, CA
Product(s) Promoted: Menage a Trois Family of Wines
Distribution: Liquor and Wine Retailers Nationwide
Production Run Quantity: 2,500
Introduction: 4/23/10
Intended Duration: 3 months
Dimensions (H x W x D): 25" x 26" x 1"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Serigraph Inc., West Bend, WI

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Design of the Times 2010 Contest Declaration

Brand: Dove Chocolate and Gallo wines
Insight: Dove's predominantly female consumer base aligns with E&J Gallo's consumer profile.
Solution: Upgrade a 2009 display that pairs wine and chocolate, be able to move it around the store, and run other co-branded promotions.
Description: The updated Dove Chocolate and wine rack can be placed in various departments based on past sales numbers and seasonality.

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