C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.
Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.
Dive into the data to see how consumer response to major promotional events – from Black Friday to back-to-school shopping to brand-crafted LTOs – varies by market.