PepsiCo activated its sponsorship of the University of Arkansas Razorbacks with price headers at local Walmart stores inviting shoppers to enter a sweepstakes by text for a chance to win tickets to the Arkansas versus Texas A&M Southwest Classic football game on Sept. 24.
Following the Cleveland Cavaliers historic NBA championship, Coca-Cola Co.’s Sprite leveraged its 13-year partnership with Cavaliers star LeBron James through a social promo called #DapTheKing.
