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The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda.

Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart.

Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.