Premiums/ Incentives

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
In-store beauty advisors use the tray, which features a gift, when walking around the store. The unit can later be used as a display piece.

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
Versatile cube props can be backlit and can take the form of a variety of shapes, including table tents, cubes and mobiles.

Introduction: January 1992
P-O-P company: Great Northern Display Group
Background: Promoting a free offer for consumers is the goal of this floor unit for Big League Chew, one of Amurol's key brands. The 216- or 108-count floor units (shown) were designed to encourage multiple purchases.

Introduction: January 1991
P-O-P company: Gamon International Inc.
Background: A compact footprint is the hallmark of this unit, which is a wire rack designed to hold two 18-count trays.

Product: Green Giant frozen and shelf-stable vegetables
Number of displays: 6,500
P-O-P company: Display-Pak, Minneapolis
Distribution: Grocery stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Green Giant's tie-in with an animated feature film was a first for the company. A display offered free placemats with a minimum purchase.

Product: Assorted chocolate candies
P-O-P company: The Acorn Group, Chicago
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: Fall 1992
Duration: Promotional
Construction: Corrugated cardboard
Prepacked wing shippers from Brach's help get the company's chocolate-covered candies additional display space in stores that have strict "clean floor" policies.