Packaging

Retailer: Albertsons
Product: Essensia Chocolate Chunk Cookie Ice Cream Sandwich
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ice Cream
Price: $3.49, 28 ounces
Comments: Albertsons promotes its Essensia premium private label line of nearly 200 SKUs via television, coupon offers, and in-store displays.

Retailer: ShopRite/Wakefern Food Corp.
Product: Sparkling Natural Mineral Water
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Non-alcoholic Beverages
Price: $1.19, 1-liter
Comments: This sparkling water introduced in February 2006 is part of Wakefern's private label line of imported goods promoted in circulars and brochures distributed in-store and by direct mail. Designers displayed the ShopRite logo inconspicuously so it wouldn't detract from the bottle's imported look.

Retailer: Sears
Product: DieHard Gold Power Sports Battery
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Auto Aftercare
Comments: Packaging incorporates lifestyle imagery to capture excitement of motosports and copy selected to aid associates in making a sale.

Retailer: Supervalu
Product: Oya Pointe California Chardonnay
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Alcoholic beverages
Price: $9.99, 750 ml. bottle
Comments: Supervalu launched Oya Pointe in fall 2005 with in-store support that included floor displays, endcaps, neck hangers with suggested recipes, and wine-tasting events. Rich label colors were chosen to complement the harvest-inspired brand icon.

Retailer: JCPenney
Product: 10-Piece Ovations Frame and Album Set
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Interior Decorative
Comments: The package was designed to quickly illustrate how the picture frame set can be used to build an attractive display.

Retailer: Target
Product: Durabilt Household Tool Set
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Hardware
Price: $29.99
Comments: Storage concerns are common to many consumers, so Target groups several essential tools in one handy, compact package.

Retailer: Rite Aid
Product: Mystique Aloe & Vitamin E Razor
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Toiletries
Comments: Mystique packaging gives consumers a clear view of the product while offering ample room for benefits copy.

Retailer: Wild Oats Markets
Product: Henry's Mozzarella String Cheese
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Dairy
Price: $2.99, 12 ounces
Comments: Wild Oats promoted its new string cheese product primarily through sampling and demos in the cheese department.

Retailer: BJ's Wholesale Club
Product: Ultra Care Laundry Detergent
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Laundry and Cleaning
Price: $6.99
Comments: BJ's detergent packaging features both English and Spanish text and both a spout and spigot to dispense product.